THE CYPRUS Telecommunications Authority (CyTA) was branded ‘silly and childish’ by rivals MTN yesterday as competition between the two in a crisis market gathered pace.
Currently holding 34 per cent of the market share in mobile services, MTN has more than tripled its share since 2011 when it only held 11 per cent. To boost this share, MTN had recently begun a telesales campaign, randomly calling both MTN and non MTN subscribers, to offer new or additional competitive solutions, according to MTN CEO Philip van Dalsen.
CyTA accused MTN of using private and privileged information during their telesales campaign and allegedly blocked calls to Cypriot mobile phones from Greece through MTN.
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